The Frequently Asked Questions

Total investment varies by market and location. The main variables are square footage, build-out scope, local real estate rates, equipment package, and whether the store includes a smoothie and juice bar. Full itemized ranges are disclosed in the Franchise Disclosure Document, which we provide to qualified candidates.

Most stores move from signed agreement to opening day inside the Path to Ownership timeline. Site selection and lease negotiation drive the schedule more than anything else. Build-out and training run on a fixed sequence once the space is secured.

No. Foundation operators come from fitness, retail, hospitality, and service backgrounds. Product knowledge is trainable. What matters is that you want to run the store, be present in it, and build a community around it.

Foundation stores are currently operating in Connecticut, New York, Ohio, Illinois, South Carolina, and California, and every location holds a protected 15 mile territory radius. Applications are open across all continental US states. Submit your market and we will confirm current status.

Foundation is founder-led and operator-run, and every location holds a protected 15 mile territory radius. The product mix spans supplements, better-for-you snacks, functional drinks, fresh meal prep, and limited-edition apparel, so the store earns from more than one type of customer and more than one daypart. You work directly with the people who built the model.

Supplements, better-for-you snacks, functional drinks including fresh shakes, smoothies, and juices, fresh meal prep, and limited-edition apparel drops. The mix is built for weekly routine, not one-time purchase.

Every franchisee completes comprehensive onboarding before opening: hands-on store operations, POS and inventory systems, product education, and staffing guidance. You open your doors ready to run, not learning on the fly.

You're in business for yourself, never by yourself. Foundation provides ongoing operational check-ins, merchandising direction, vendor relationships, and a direct line to our support team whenever you need it.

Foundation does the heavy lifting: brand-approved creative, campaign templates, social content, and grand opening support. You focus on local presence; we make sure you always look professional doing it.

We find it together. Site selection drives retail success, so Foundation works with you on market analysis, demographics, traffic patterns, and lease guidance to secure the right space on the right terms.

Established supplier relationships, a proven product mix strategy, store design and buildout guidance, and a network of fellow owners sharing what works.